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Ken Ramirez becomes MD of Renault UK

Born in Puerto Rico Ramirez was previously managing director of Nissan Latin America and the Caribbean, responsible for all of the Nissan and Infiniti brands’ operations in the region, covering 37 countries.

He commented: ‘Under Thierry's leadership, Renault UK has made significant progress through its business evolution plan, at both company and dealer levels. I look forward to continuing to rebuild our brand value and market presence in the months ahead.

‘With six great new models to launch within less than six months, including the stunning new Renault Clio and the introduction of the Dacia brand and its initial line-up of Duster, Sandero and Sandero Stepway, we are clearly affirming our commitment to our loyal and new customers as well as to our partners in the dealer network. I’m eager to get to know the UK market and confident of the exciting future for our Renault and Dacia brands in the UK.’

Ramirez joined Nissan in 2002 following more than 10 years at Motorola’s Automotive Electronics and Telematics Communications groups. He has held various roles at Nissan Technical Centre North America, Nissan Technical Centre Japan, Nissan North America, Nissan Mexicana and Nissan Latin America and the Caribbean.

Thierry Sybord is promoted to a new European role that will be announced at a later date.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.