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Just Fleet & How’s My Driving? announce fleet road safety partnership

The partnership between Just Fleet, the first dedicated motor fleet insurance broker in the UK where every vehicle is fitted with a 3G front facing accident camera, and How's My Driving? means that Just Fleet customers will pre-qualify for the road safety scheme’s membership, which is said to cut accidents by almost a quarter and save over half in associated costs.

Ben Burford, managing director of Just Fleet, commented: ‘How’s My Driving? is committed to helping make a cultural change within commercial vehicle operators by encouraging improved driving and identifying areas of underperformance. Therefore, the scheme will complement our innovative offering by helping minimise road accidents and contributing to reduced insurance premiums. With this in mind, it makes sense for our customers to adopt a combined fleet package to take advantage of the added cost and performance benefits it can provide.”

How’s My Driving? uses highly visible yellow and black stickers on the back of each van that encourages other road users to report any examples of positive or negative driving. Not only does the badge act as reminder to drivers to concentrate on their driving style, but through the simple and effective report back system, the scheme also allows operators to identify and address any potential problem areas with individual employees.

Ian McKay Managing Director of How’s My Driving? said: ‘We are already a proven risk management tool that is used by companies operating a combined total of over 10,000 commercial vehicles in the UK. Working alongside Just Fleet we can have a significant impact on insurance costs, as well as protect drivers, improve business reputation and support duty of care. Today’s incident is tomorrow’s accident, so it is essential to adopt a strategy that engages with drivers, takes advantage of valuable insight and promotes high levels of safety.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.