Jon Wakefield named managing director of Volvo Car UK
Jon Wakefield has been appointed managing director of Volvo Car UK, with immediate effect. The appointment sees Wakefield assume overall responsibility for Volvo’s UK operations on a permanent basis, having served as acting managing director since July.
Wakefield joined Volvo Car UK in 2012 as sales director, and in his new role succeeds Nick Connor, who was recently appointed chief executive of Polestar.
Wakefield’s career has seen him progress through business development and sales roles at firms including Lex, Porsche, Bentley, Mercedes-Benz, Daimler Chrysler and Inchcape, as well as two years as business development consultant at Volvo Car UK in the 1990s. Prior to joining Volvo in 2012, Wakefield worked at Fiat Group as sales director for the Fiat and Alfa Romeo brands.
2015 saw Volvo Car UK’s most successful sales year for more than 20 years, contributing to a strong global performance with the brand registering more than half a million cars globally. 2016 is expected to bring further sales growth with the launch of the eagerly anticipated new Volvo S90.