The new website represents a six-figure investment for the company and has taken 18 months to develop.  It is believed to be the only motor retailer website built around keyword search, enabling customers to quickly shortlist vehicles of interest.  It also includes full technical specification and economy figures as well as a finance calculator and application form. 

In addition, customers can book servicing and repairs via the website, obtain a part exchange valuation, watch JCT600’s latest videos about products and services as well as chatting online to advisers who are available until 10pm Monday to Friday.

Charlotte Murray, head of digital for JCT600, said: “Our new website uses the latest technology to ensure the best possible customer experience from any type of device.

“As well as a modern and dynamic look, the new website gives speedy access and easy navigation, so that today’s sophisticated customers have a wealth of information at their fingertips.  We want it to be a ‘go to’ website, a trusted destination that lives up to the JCT600 brand, giving car owners everything they need from the most economical car for them to the latest tips and advice.”