JATO Dynamics and Experian develop vehicle database for Mexico
The new Vehicles in Operation (VIO) report will give clients the latest intelligence on purchase trends and the needs of the Mexican market.
'Our VIO gives the aftermarket the understanding and insight they need to be competitive and successful down to their target market/geographic segment,' said David Mitchell, regional general manager, JATO Dynamics.
'This business intelligence will help our clients quickly make profitable strategic planning decisions.'
The JATO/ Experian VIO has been created with input from official sources such as: government (INEGI), vehicle associations (AMIA, AMDA, INA), OEMs and car importers.
Mr Mitchell continued: 'Twenty years ago, the Mexican car market only had five main brands. Today there are over 25 million VIO, featuring 30 makes with 250+ different models; hence it is has become increasingly complex to determine a reliable VIO figure.'
The VIO database will be updated twice a year, with future releases including details and figures at the state and metropolitan geography levels. The VIO data, which is coded to AAIA standards (ACES), includes more than 20 detailed vehicle attributes for 1995 and newer vehicles including make, year, model, engine size, fuel type, body style, doors, drive wheels and transmission (type and speeds). VIO counts are also available for 1983 to 1994 models by make, year and model.