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Jaguar to begin testing car sharing under new technology start-up

Dubbed InMotion, the solution is intended to help customers to overcome travel and transport issues with new solutions accessible via smartphones or other connected devices.

InMotion will start by carrying out in-depth research with people from around the world to learn about emerging travel and transport issues which need solving.  The insights from this lead to a set of closed real-world experiments, testing multiple approaches to find the most effective.     

Next, the business model and technology platform will be developed, before the solution is beta launched to the public.

Adrian Hallmark, group strategy director, Jaguar Land Rover, said: “With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally.

“As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.” 

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.