Jaguar Land Rover ‘virtual eyes’ could increase trust in autonomous cars
Self-driving pods are being fitted with virtual eyes from Jaguar Land Rover as part of research into engaging road user trust into autonomous vehicles.
Research studies suggest that as many as 63% of pedestrians worry about how safe it will be to cross the road in the future.
To help combat this, the virtual eye technology – supplied by Jaguar Land Rover as part of the UK Autodrive project – makes ‘eye contact’ with pedestrians to show that the pod has identified them and intends to take avoiding action.
Pete Bennett, future mobility research manager at Jaguar Land Rover, said: “It’s second-nature to glance at the driver of the approaching vehicle before stepping into the road. Understanding how this translates in tomorrow’s more automated world is important.
“We want to know if it is beneficial to provide humans with information about a vehicle’s intentions or whether simply letting a pedestrian know it has been recognised is enough to improve confidence.”