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Jaama to launch risk profiling tool in 2014

The firm says it continues to invest more than £1m annually to ensure delivery of leading asset and driver management solutions to businesses. This year will see the firm reveal new software initiatives including a recently developed, comprehensive driver risk profiling tool, designed to give a much more accurate picture of a driver, their behaviour and their overall driving risk to the business.

The company says its single Key2 platform enables all customers to enjoy constantly evolving software improvements.

Managing director Martin Evans said: ‘Our single platform approach means that Key2 users operate at the forefront of fleet management best practice rather than getting left behind with software that has a limited shelf life. It also ensures fantastic customer retention as our policy of continuous software evolvement means our technology never becomes outdated.’

Jaama added that it is anticipating at least a 10% increase in its workforce next year – which currently stands at a total of 40 staff – as it underpins the business to deliver further customer service improvements and product enhancements.

The firm recently appointed Bob Leighfield as customer services manager. He will be making three further additions to the team early in 2014 as customer service remains high on the company’s agenda.

Additionally a new key account manager will be starting in January to further enhance customer relationships and ensure customers are realising the full potential and power of their systems.

Evans concluded: ‘Jaama’s long-term commitment to the industry and our appetite for further expansion remains as strong as ever.’


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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.