Zoe Roden (main picture), who has forged a career in sales, has joined Jaama as a business development co-ordinator with responsibility for booking appointments with potential customers for the company’s multi award-winning Key2 fleet management system.

Additionally, Charlotte Belcher has joined as a customer support analyst having been employed for more than three years by a pharmaceutical outsourcing solutions company.

They join 14 people recruited by Jaama last year with the company now employing almost 50 members of staff.

Jaama managing director Martin Evans said: ‘We are experiencing growth across public and private sector fleets and are also delivering systems to medium-sized contract hire, leasing and vehicle rental businesses and plant management operations.

‘Our customer base is expanding because businesses want software that moves them forward in a practical manner delivering operational efficiencies and administrative benefits.’