Roach brings 16 years’ experience with a Nottingham-based software company where he started in sales before moving into customer service and latterly headed up customer technical support and quality assurance.

He said: “At Jaama my main objective is to ensure that the quality and levels of service that we provide to all customers exceed expectations. I will be working closely with the customer services team and other areas of the business to ensure that our processes, governance and compliance levels provide the core foundations of the required service delivery model.”

On joining Jaama, Roach added: “I was drawn to the challenge due to the company’s customer focussed environment, while being a fast-growing, forward-thinking company. I’m excited about helping improve the customer experience internally and externally.”

Jaama managing director Martin Evans said: “Customer service will always be a key focus for Jaama and the recruitment of Alex with his proven experience in the field reinforces this commitment.”