With a long career in the telematics and vehicle tracking market, Ashe joins Isotrak from Blue Tree Systems and previously Microlise. He will assist Isotrak to further expand its business into new markets and will help to manage and extend the company’s channel partner network throughout the UK.

Alan Gunner, Isotrak sales & marketing director, said: ‘Isotrak believes in recruiting the best people available and Mark Ashe joins Isotrak during a period of strong growth. His previous experiences with Blue Tree Systems and Microlise give him great insight to the market. He’ll help us to spread the word that Isotrak offers much more than other products because we can tailor it to meet the specific needs of our customers.

'Furthermore, we can provide seamless integration with other technologies to deliver a comprehensive and single-platform fleet management solution that is easy to use for any size of fleet operation.

‘In the UK, we support more than 45,000 vehicle connections for customers including Tesco, Asda, Sainsbury’s, Marks & Spencer, Skanska Utilities, Royal Mail, Eddie Stobart, DHL and Robert Wiseman Dairies. Combined with our activities in the USA, we are helping our customers worldwide save £100m on fleet operational costs. With Mark on board we anticipate even greater things.’