Intelligent Car Leasing has launched a car subscription service to capitalise on growing demand for such solutions.

Intelligent Car Leasing’s subscription service enables drivers to switch between cars every six months

By 2025, car subscriptions could account for 100% of all new car sales in the US and Europe, according to Frost & Sullivan.

Developed in partnership with Wagonex, the car subscription marketplace platform, Intelligent Car Leasing’s new solution is said to be the first broker-provided product in the sector and enables drivers to sign up for a subscription including vehicle and all services, bar fuel, for periods ranging from six to 24 months.

The inclusive monthly package – with no upfront costs – offers a choice of cars backed up by insurance, maintenance, as well as roadside recovery. Drivers can swap between vehicles every six months if they want, bringing the flexibility to try out different vehicles, for example electric cars, without any long-term financial commitment.

Marc Murphy, head of sales and marketing at Intelligent Car Leasing, said: “Increasingly, consumers want new ways to access the services they desire, whether it’s for films, clothes or for online deliveries.

“We believe now is the time for consumers to switch on to the benefits of car subscriptions, where all services are wrapped into the one package, and there’s the flexibility to choose different cars when they want and to stop the subscription at their convenience. It really is the next step forward in car usership models.”