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Insurance provider calls for better understanding of human collision factors

By / 9 years ago / Latest News / No Comments

Motivational and attitudinal factors that lie behind increased driving risk, such as understanding the personal aspects that can affect drivers and produce an increased risk while driving, were the subject of discussion at QBE’s recent Motor Academy held with Cranfield University, which has conducted extensive research in this area.1

QBE’s Academy brought together brokers and fleet managers with the aim of providing a better understanding of all driver behaviours and how they should be considered when trying to reduce driver errors that result in accidents and claims. Using the Goals for Driver Education (GDE) framework, which has been developed through decades of research in the field of driver behaviour and shows that there are major gaps in driver knowledge and skills, they considered: 

  • Vehicle control – physical and mechanical skills of driving
  • Driving in traffic situations – negotiating through traffic
  • Goals and context of the journey – risks associated with individual journeys
  • Goals for life and skills for living – personal values/goals influencing behaviour in traffic

While vehicle control (the physical and mechanical skills of driving) and driving in traffic are broadly covered in current UK driving tests, the motivational and attitudinal factors that can affect drivers and produce an increased risk while driving are not.

Doug Jenkins, Motor Risk Management Services Practice Leader at QBE, said: ‘The attitude and outlook of a driver can have a great effect on the potential for accidents to occur. Reducing this potential through teaching and training of drivers and fleet managers should hopefully result in safer roads and fewer claims.  It is certainly something that QBE’s risk management teams focus closely on with clients when helping them to assess their risks and find practical ways of reducing the potential for accidents to occur.’

Matthew Crane, managing director – Motor, at QBE added: ‘At QBE we like to look at risk differently. Drawing on the extensive research undertaken by Cranfield in the areas of motor risk, we were able to share and debate new approaches to risk management with some of our brokers and clients and help them find new ways to manage their motor fleet risk effectively.’

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