Infiniti confirm Brazilian expansion plans beginning 2014
Starting from the third quarter of 2014, Brazilian car buyers will be able to purchase from the exciting Infiniti range and experience unrivalled customer service at two Infiniti Centres in Sao Paulo and Rio de Janeiro. Additional outlets are planned for the states of Santa Catarina and Paraná within three years.
The Brazilian Infiniti Centres will be the latest Infiniti Centers which are currently in 47 countries around the globe and designed according to the IREDI concept (Infiniti Retail Environment Design Initiative): This luxurious lobby-lounge-gallery-concept with a bright entrance, a spacious and air-conditioned showroom guarantees a unique elegance as well as a relaxing ambience. With the “Total Ownership Experience” the global automotive brand is going to exceed the high expectations of a modern premium customer and focus on their individual needs
Initially, the Infiniti model range in Brazil will comprise the highly distinctive Infiniti FX sport crossover, the versatile 7-seater luxury crossover JX and an all-new sports sedan that is going to be launched soon.
‘As part of Infiniti's worldwide expansion, Brazil is a logical addition to our footprint for premium car owners,’ said Johan de Nysschen, president of Infiniti.
‘By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands,’ he added.