Increased awareness reduces road deaths, Project EDWARD shows
The results for this year’s European Day Without A Road Death (Project EDWARD) this year, run on the Thursday 21 September, show a reduction in deaths.
There were 43 road deaths across 31 countries, whereas the average is 70 deaths each day, on Europe’s roads according to the Project. The number of countries with zero fatalities was 16, including the United Kingdom.
The event is being hailed a success, as the Twitter hashtag #ProjectEDWARD trended number 1 in Ireland, number 4 in the UK on 21 September – a record for a road safety event, according to TISPOL. The project reached a total of 25 million individuals, compared to 2016’s 19.5 million between Tuesday 19 to Thursday 21 September.
Project EDWARD was devised by the European Traffic Police Network (TISPOL) and first run in 2016. The project aims to raise awareness of road safety and reduce the number of people killed daily.