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Imperial Commercials targets growth in Western and Birmingham regions

Imperial Commercials, DAF Trucks’ largest dealer group in the UK and Europe, has bolstered its regional sales function with two key appointments.

Daniel Fitzjohn and Vincente Connolly

Daniel Fitzjohn and Vincente Connolly

Daniel Fitzjohn and Vincente Connolly both take regional director roles to develop the DAF Trucks marque in their respective Western and Birmingham regions.

Both individuals bring significant experience at senior level with the Mercedes-Benz brand and will report to newly appointed managing director Matt Lawrenson.

“I’m genuinely thrilled that Imperial Commercials has been able to attract not one, but two, exceptional individuals of the calibre of Daniel and Vincente,” said Lawrenson, “both have outstanding CVs, and both demonstrate the prerequisite drive and dynamism to stimulate significant business growth in our strategically important Western and Birmingham regions.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.