Diggins joins from Zenith where he gained almost 20 years’ experience managing the vehicle rental requirements for a wide variety of nationwide customers including major blue chip organisations.

In his new role, he is responsible for managing a number of significant long standing customer relationships. He will also support the executive board identifying and implementing an enhanced suite of products and services offered by the High Wycombe-based fleet services provider.

Diggins will report directly into chief operating officer Joe Howick, who said: “With almost two decades of experience managing and growing key customer relationships, as well as successfully identifying and converting new business opportunities, I am extremely confident that Ian will have a very positive impact here at FleetEurope, felt by colleagues and customers alike.”

Diggins added: “This is an exciting time for FleetEurope and its customers. With a reputation for outstanding levels of customer service, I look forward to enhancing FleetEurope’s products and services with existing and new customers.”