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IAM RoadSmart becomes official TyreSafe supporter

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IAM RoadSmart CEO, Sarah Sillars

IAM RoadSmart (formerly The Institute of Advanced Motorists) has become an official supporter of TyreSafe, the UK’s not-for-profit tyre safety awareness organisation.

IAM RoadSmart CEO, Sarah Sillars said: “Over the course of the charity’s illustrious 60-year history, our trainers and coaches have enhanced the skills of nearly half-a-million drivers, and with our recent relaunch, we have ambitions to increase the number of participants through a broader offering. Educating drivers and riders on all aspects of road safety will remain an essential part of that, and access to TyreSafe’s expertise and materials will be a considerable asset.”

Stuart Jackson, chairman, TyreSafe, added: “IAM RoadSmart is not only the pre-eminent provider of driver training in the UK, it’s also one of the most respected names in the automotive industry. Its official support for TyreSafe reflects the growing number of organisations acknowledging the need to raise the tyre safety awareness agenda among Britain’s motorists. Tyres are one of a vehicle’s primary safety features and need regular maintenance checks to ensure they are roadworthy – we welcome IAM RoadSmart’s support in spreading this message to Britain’s motorists.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.