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Hyundai reveals new design language

Hyundai has previewed its future design direction with the unveiling of the ‘Le Fil Rouge’ design concept at the Geneva Motor Show.

Hyundai Le Fil Rouge concept

Hyundai Le Fil Rouge concept

Building on the design DNA from the brand’s Hyundai Coupe Concept in 1974, the Le Fil Rouge (which means common thread) four-door coupé concept displays the new ‘Sensuous Sportiness’ theme that will be used across all future models, from saloons to SUVs.

Luc Donckerwolke, executive vice president and head of Hyundai Design Center, said: “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” added Sang-yup Lee, head of Hyundai Styling.

Key features of the concept include proportions based on the golden-ratio commonly found in nature, a wrap-around architecture for the interior to create a “calm, spacious and comfortable travel environment” and a panoramic floating display coupled with haptic technology.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.