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Hyundai reports 29% increase in true fleet for March

True fleet registrations for Hyundai rose 29% last month, with Motability up by over 145%. Overall, all fleet sales were up 12.5% with Hyundai ranked ninth in this sector.

Last year, Hyundai says it was the fastest-growing manufacturer in the fleet sector with a 40% increase over 2011. It has been attracting and winning new business customers on the back of industry-leading Whole Life Costs and a completely revitalised product line up.  This year, the focus is to build upon this success by improving every aspect of its fleet offering and focusing on the growth of ‘True Fleet’ sales.

Total March sales also saw a marginal increase of 3.77% with sales of 12,157 units.

Overall the carmaker has seen Q1 sales of 19,986 – an increase of 12.5% over the same period in 2012 – and added that this represents a stable market share of 3.3%.

Tony Whitehorn, president & CEO, commented: ‘Despite challenging economic conditions, we are encouraged by our performance in this first quarter of 2013 and by the stable growth. We have been clear that we do not expect substantial increases in sales this year as our revitalised product line-up beds in and our focus shifts towards our brand and the customer experience.  However, our aim is to maintain our market share.  The figures so far show that we are in a good position to reach this goal.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.