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Hyundai fleet growth outpaces market

The Korean brand has reported a 15% Q1 rise (by 800 units) – well ahead of the UK’s overall fleet and business sector, which increased 12.5%.

The positive start to 2015 is attributed to strong uptake from SMEs and robust results for Motability sales.

A key area of growth for Hyundai UK has been its Hyundai Contract Hire operation, which serves the SME market. Over the same period, the brand’s Motability sales recorded a 22% rise as buyers responded to the company’s mix of efficient, comfortable and flexible vehicles.

The rise comes as Hyundai expands its model range. This year has already seen the launch of the refreshed i20 and i30 models, with the i40 Tourer and the new Tucson SUV set to arrive later this year.

Hyundai stressed that its UK fleet team has been careful to balance output with demand – particularly maintaining a more balanced approach to vehicle rental volumes.

Martin Wilson, Hyundai UK fleet director said: “Hyundai’s growth is testament to our efforts and investment in meeting the needs of fleet buyers. Our comprehensive range of design-led vehicles deliver high quality at an accessible price, a crucial mix to get right for discerning business customers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.