Hyundai develops innovative solution to long lead times for ix35
The firm says that demand for the ix35 has been unprecedented, in particular for the 2.0-litre diesel deriviative, and so it is taking action to ensure that its 200 longest waiting customers receive an interim solution.
The carmaker is offering its 200 longest waiting customers the option to own a new 1.7-litre diesel manual ix35 immediately, and run it until their original ix35 2.0-litre diesel is ready. Customers can then move to the new 2.0-litre car – all for the price of their original order. In addition, Hyundai will give the customer £300 to cover costs that may be incurred for arranging finance and insurance on two cars instead of one.
Although the engine is slightly smaller, and the 1.7 is two-wheel drive, Hyundai says it sees this as a good way to keep its customers mobile in the same vehicle that they ordered.
Tony Whitehorn, Hyundai UK’s managing director, commented: 'The demand for ix35 and long waiting list demonstrates the popularity of the vehicle, but we are very aware of the inconvenience that these delays are causing our customers. We are doing all we can to improve the situation and constantly looking at ways to alleviate the wait. Customer satisfaction is our priority and we hope that this offer of an alternative ix35 will be attractive for our longest waiting customers.'
Hyundai added that it is currently looking at the feasibility of rolling out this offer to other customers.