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Honda highlights dangers of morning-after drink-driving with free breathalyser giveaway

A new study, commissioned by the carmaker and AlcoSense Personal Breathalysers, investigated attitudes towards drinking and driving over the festive period and found that almost one in three Brits (29.25%) have admitted to driving the morning after when they believed they may still be over the drink drive limit from the night before.

The research also found that one in four (27.7%) Christmas party-goers predict that they will have six or more alcoholic drinks – with half of this group planning on knocking back eight or more – putting them at real risk of being over the limit the following day.

More than a third (38.35%) believe they could be over the drink-drive limit the morning after their Christmas party, yet more than one in four people (26.25%) aim to drive before 10am the following day.

Furthermore, despite being the most aware of the morning after drink drive risk (44.88%), the 25-34 year old age group are most likely to get behind the wheel before 9am the following morning.  And more than one in five (21.03%) admitting that they would do so, even if they suspected they were over the drink drive limit. 

The research also reveals Saturday 19 December at 9.23am to be the most dangerous time to be on the roads over the festive period, with the previous day set to be the most popular for Christmas parties (6.3%). 

Hunter Abbott, managing director of AlcoSense Personal Breathalysers, commented: “These statistics show there’s still a long way to go with awareness about the risks of morning-after drink-driving and hopefully the partnership between Honda and AlcoSense will help bridge that gap.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.