Stuart Carr joins the company in the new role from IN'n'OUT Services Ltd, where he worked as an operations project manager for three years.

He will immediately begin increasing sales opportunities for franchisees in their servicing, mechanical, and repair offerings.

High on his agenda is the development of HiQ's fleet servicing proposition while he will also assist franchisees with new industry products and machinery, while providing support with their centre layouts and design.

HiQ's commercial manager Farrell Dolan said: ‘The appointment of Stuart is a major coup for us at HiQ.

‘His role is a pivotal one and we're delighted with his arrival. We recognise the importance of growing profit for every one of our franchisees.

‘We believe that there is lots of potential to do this, particularly in franchisees' "non-tyre activities", which is why we have created this role.’

Stuart is a fully trained automotive technician, so is more than familiar with the fast fit industry. In addition he is a certified project manager, which is critical as new HiQ sites are developed and opened over the next two years.

He said: ‘This is a huge job and one that I am really looking forward to. I bring a lot of practical experience to the table that will assist in developing the HiQ strategy. 

‘The role will be concentrated around driving and setting the strategies for franchisees' non tyre business.

‘I have always been able to provide an effective link between centre managers and the executive team and I look forward to doing the same at HiQ.'