HiQ to raise profile through new customer-focused publication
The publication replaces the brand's former newsletter and features automotive industry news as well as the firm's latest offers and promotions across the network.
The new-look magazine coincides with HiQ's ongoing project to reinvent the fast-fit industry.
HiQ's marketing manager Geraldine McGovern said: 'We need to radically change the whole experience of buying a tyre, so that it feels as trustworthy and pleasant as shopping on the high street.
'Our new consumer magazine is a reflection of what we are trying to achieve as a brand. Every aspect of a visit to HiQ has to be memorable, enjoyable and genuinely compelling, which our new magazine will aim to mirror.
'We hope that motorists stopping at our centres will enjoy the read, while learning more about our growth plans over the coming year.'