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Highways England ‘go left’ campaign to improve motorway safety

By / 5 months ago / Latest News / No Comments

Highways England has launched a major new campaign, focused on giving motorists clear advice about what to do in an emergency.

The multi-million pound public information drive delivers a clear, single-minded message on what to do if they encounter problems with their vehicle

The multi-million pound public information drive delivers a clear, single-minded message on what to do if they encounter problems with their vehicle – go left.

It’s set to the tune of the Pet Shop Boys’ hit version of the ‘Go West’ song and testing with focus groups has found the campaign has made the important message very memorable.

The campaign is part of an 18-point action plan set out in the Evidence Stocktake published by the Department for Transport in March last year in response to a review of smart motorways.

Highways England acting chief executive, Nick Harris said: “No one plans to break down on a motorway, but if the unexpected happens then I want all motorists to know what to do so that they can keep themselves and others safe.

“Everyone wants a safe journey and raising awareness is a vital part of helping to make sure that happens.”

RAC road safety spokesman Simon Williams commented: “This is a simple and effective message that will hopefully improve safety on our motorways and major dual carriageways by reducing the number of vehicles that stop in live lanes.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.