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Herd launches new fleet management solution with help of AA Prestige

Contract hire and vehicle rental specialist Herd Group has gone live with its new fleet management solution with the help of AA Prestige.

‘Herd Connect’ offers a comprehensive package including fleet management, consultancy, compliance, servicing & maintenance, and a customer dashboard that offers visibility over the status of fleets

The new solution, dubbed Herd Connect and revealed at the end of 2020, provides an end-to-end fleet proposition that covers everything from vehicle acquisition, asset and driver management through to defleet, refurb and disposal. It is designed to reduce the burden of in-house fleet administration whilst providing increased fleet management, ensuring vehicles are health and safety-compliant, backed by a customer dashboard that offers visibility over the status of fleets.

To help support the connected service, repair and maintenance functionality, Herd has teamed up with AA Prestige on a new three-year partnership.

AA Prestige will work with Herd Hire to offer a wide range of bespoke services to fleet drivers, including: driver booking management services, dedicated white-labelled phone line, vehicle off-road (VOR) management, garage network management, part pre-ordering and preparation of garage jobs.

The partnership will give fleet customers access to the AA approved garage network – a regularly audited 500-strong network of independent garages across the UK. As the partnership progresses, AA Prestige will add further solutions for drivers, all supported by its focus on value and customer service.

Herd Group commercial director Jason Rogerson said: “The partnership will allow us to confidently give our Herd Connect customers direct access to the AA Prestige operational model to create a seamless ‘one-call-covers-all’ customer experience.

“This marks the beginning of an exciting chapter for Herd and further reinforces our position as a fleet leader. Through a continuing collaboration with the AA Prestige, not only will we benefit from their AA-approved garage network but also future developments in telematics and driver management solutions.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.