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GreenRoad reports 33% increase in UK drivers awarded Fleet Elite Status

The company, a leading provider of driver-focused fleet performance management solutions, added that the percentage of drivers with perfect GreenRoad Safety Scores grew even more rapidly, which it said demonstrates the effectiveness of the GreenRoad Driver Behaviour and Fleet Performance solution in helping drivers develop and maintain safe, fuel-efficient behaviour.

The percentage of drivers who achieved Fleet Elite status skyrocketed from 6.8% of GreenRoad drivers in 2013 to almost 9% in 2014. 132 drivers completed 2014 with a perfect GreenRoad Safety Score, 43% more than in 2013, whilst almost 720 drivers had near-perfect scores, indicating an average of just one risky manoeuvre per 100 hours driving. These improvements are particularly significant in light of the growth in the total number of fleets and drivers using the GreenRoad solution.

“This year, we saw heightened excitement about the Fleet Elite programme among drivers as well as fleet managers. Drivers wear their Fleet Elite badges with pride and work hard to maintain their eligibility for Fleet Elite membership, year after year, in order to reach gold and silver levels,” said Dougie Portwood, head of GreenRoad Change Management team of experts.

“Fleet managers confirm that the programme has had a significant positive impact on driver safety and performance, attributing its success to factors including the power of incentive programmes and across-the-board commitment of managers, drivers and unions to  increasing safety and reducing operating costs.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.