GreenRoad invests for rapid growth
At the same time, the fleet driver performance management company has announced the appointment of Jim Heeger, a Silicon Valley veteran with extensive growth-company leadership experience, as president and CEO.
Commenting on the company's plans, Mr Heeger said: 'GreenRoad is one of those rare opportunities; it’s an extremely well-positioned company offering a compelling solution to an existing and growing problem. In this case, our driver performance management solutions deliver real, measurable results including improved safety, reduction of crash-related costs and savings in fuel consumption and emissions.
'We’ve made significant inroads into the targeted fleet market, both in North America and the UK, and the additional expansion opportunities across markets and geographies are virtually unlimited.'
Mr Heeger has a track record of growing emerging businesses into category leaders and plans to leverage that experience to continue GreenRoad’s growth momentum. He was most recently CEO of PayCycle, helping to build it from a small start-up in a relatively crowded market, into the leading online payroll service purchased in July 2009 by Intuit for $170 million.
GreenRoad also announced that Tanya Roberts has joined the company as senior vice president of marketing. Ms Roberts also brings significant growth company experience to GreenRoad with previous successes at PayCycle, SugarSync, Fotiva and Intuit.