Eco-friendly car hire company Green Motion has implemented major new initiatives, including reduced vehicle damage charges, as part of an ongoing drive to improve levels of customer service.

New measures include a simplified pick-up and drop-off process, increased customer information in regards to vehicle damage, and reduced associated charges

In response to customer feedback, Green Motion has reviewed its damage matrix to make it more detailed and at the same time has revaluated its damage charging process to reduce the amount customers are charged for damage.

Customers now also have until 10am the following day to report any pre-existing damage on the vehicle; said to mark the latest handover agreement in the car rental sector and intended to prove particularly useful when the car is collected in the dark or poor weather.

To make customers aware of potential damage, a specially created video to help customers identify defects and check vehicles correctly will be shown on pick-up and a reminder leaflet will be placed inside vehicles to reaffirm responsibilities and advise on damage hot spots.

Other new measures include a simplified pick-up and drop-off process.

“In truth, we’ve improved much of the customer experience based on what our customers have told us,” said Will Wynter, UK franchisee development manager. “The vast majority of our customers have long been happy with our service but these changes have been made to ensure that each and every customer enjoys an excellent car hire experience with us.”