Gerry Keaney will take on the role, bringing extensive automotive experience. He started his career at British Leyland and subsequently spent 21 years at Volvo Cars. After spells in a number of senior sales, operations and dealer roles, he was managing director of Volvo Cars UK between 1996 and 2002. He then moved on to a number of international roles at the parent company, culminating with nine years as senior vice president of marketing, sales and customer service.

‘We are delighted to welcome Gerry to the UK’s most progressive automotive trade association,’ said BVRLA chairman, Neil Cunningham.

‘The vehicle rental and leasing industry continues to lead the way in promoting safe, sustainable and affordable road transport and we are proud to have attracted a senior executive with such a wealth of experience.’

Under the changes current chief executive John Lewis will assume a new part-time role as the BVRLA’s director of external affairs.

Cunningham said: ‘I would like to thank John for the tireless work he has undertaken on behalf of the association and its members.

‘Thanks to his leadership, the BVRLA has more influence than ever and has evolved into a growing, modern trade association that continues to deliver vital information and services to its members.

‘I am delighted that he has agreed to stay on and use his knowledge and contacts to help represent the industry’s views in the UK and in Europe.’