This new concept forms the basis of a production model that will bring Toyota full hybrid power to the B-segment – Europe’s largest market sector. The next step in Toyota’s roll-out of full hybrid versions of its complete model range in Europe, the Yaris HSD concept incorporates hybrid-specific styling cues and new, forward-looking design elements.

Prius+ will also be unveiled at Geneva, offering seven-seater versatility with a full hybrid powertrain. In a similar way to the Prius v that was unveiled in North America last month, the Prius+ provides significantly more passenger accommodation and loadspace than its sister hatchback model whilst still promising class-leading fuel economy and ultra-low emissions.

At the show, Toyota will also be demonstrating the versatility of hybrid power technologies to achieve high efficiency and low or zero emissions in a wide range of vehicle types, including Plug-in Hybrids (PHV), Electric Vehicles (EV) and Fuel Cell Hybrid Vehicles (FCHV) – all of which feature in its product strategy for the present decade.