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GEM Motoring Assist urges fleets to sign up to Project EDWARD

Taking place this Thursday, 26 September 2019, GEM Motoring Assist is encouraging all road users to support Project EDWARD (European Day Without A Road Death).

Val SIngleton and Neil Worth

Val SIngleton and Neil Worth

GEM is once again supporting the initiative, which has been running for four years and seeks to spread awareness of road safety.

GEM road safety officer Neil Worth commented: “I am often asked to explain Project EDWARD, which has become a true high point of the road safety calendar.

“These four simple components come from an Irish woman who lost her husband, son and unborn baby in a horrific collision some years ago: Everyone keeping their happy lives as normal; No heart-breaking news that you’ve lost your loved one; No tears; Everyone trying their hardest to make no road deaths a reality.

“How do we do this? However we use the road, let’s remember that it’s a dangerous environment, and we are all more vulnerable than we think. But by committing to showing courtesy, care and concentration, we can all play our part in reducing the risks.

“You can also support Project EDWARD by signing the pledge at projectedward.eu and by using social media #ProjectEDWARD to share a ‘zero’ image for no road deaths – on Thursday and on every day.”

Speaking at a conference on older driver safety today, veteran broadcaster Valerie Singleton commented: “Reaching a certain age does not automatically mean a complete loss of your ability to drive, judge distances and read road signs.

“Traditional popular opinion might suggest that older drivers are a menace and should undergo mandatory re-tests – or be purged from the highway. However, we want to encourage senior drivers to stay mobile, while also ensuring they remain physically and mentally comfortable with the driving task.

“Project EDWARD is relevant for older drivers because it’s an initiative that encourages self-reflection, starting with an acceptance that we’re all more vulnerable on the road than we think we are.

“It includes a willingness to recognise the situations that may lead to increased risk, and to ask where, when and why they occur. Learning from those situations, perhaps with some expert help, is a good way for a senior driver to stay as safe as possible for as long as possible.”

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.