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G3 scores deal with First Response Finance

First Response Finance has become one of the first headline vendors for G3 Vehicle Auction’s new £12m vehicle marketplace opening in January 2021. 

The new agreement sees First Response Finance become one of the first headline vendors for G3’s new £12m vehicle marketplace opening in January 2021

The motor finance expert is already a G3 customer and has now signed a new extension to its solus contract with the auction specialist.

The deal comes ahead of G3’s upcoming move into the new 14-acre vehicle marketplace in January 2021, with the two companies now committed to a nationwide recovery and disposal agreement until 2023.

Nottingham-based First Response Finance has offered vehicle finance for over 20 years supporting over 185,000 customers. It’s been working with G3 Vehicle Auctions began in 2017 and has seen a significant increase in units remarketed through G3’s auction lanes since.

G3 was initially contracted to manage the disposal of all First Response Finance’s vehicles in a Champions Challenge to trial its E-Recovery software solution. The contract extension means that First Response Finance will now offer all of its disposals through G3’s sale events every Tuesday and Thursday with instant decisions on bids.

The new agreement also brings First Response Finance an increased number of UK drop-off locations in G3’s network, bringing easier access for end-users.

Paul Heaton, team manager at First Response, commented: “One of the key reasons we chose G3 was the uplift in financial returns using their E-Recovery management software which we use to track all our collections in one place and we’re now able to report on our assets in real-time. To recognise the levels of service that G3 are providing by awarding a long-term extension to the contract shows we are fully committed to the partnership.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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