FuelGenie and Fuelmate renew partnership for further five years

FuelGenie and Fuelmate have agreed to extend their partnership until 2027, enabling more Fuelmate customers to access the FuelGenie network of petrol stations.

Fuelmate offers its customers a co-branded card solution that enables customers to use the FuelGenie network of petrol stations including Tesco, Sainsbury’s and Morrisons

The two firms have been in partnership since 2017, with Fuelmate offering its customers a co-branded card solution that enables customers to use the FuelGenie network of petrol stations including Tesco, Sainsbury’s and Morrisons.

Under the tie-up, Fuelmate is responsible for all sales, marketing and customer management, while FuelGenie provides bespoke cards, processes all transactions with systems integrated with the supermarkets, and provides an easy-to-use API and on-going partnership management.

FuelGenie managing director Robert Pieczka said he believes that fuel card resellers are now well established as key resellers of the supermarket fuel card service, especially as almost half of all fuel in the UK is bought from supermarkets.

Pieczka added: “Since Fuelmate added FuelGenie to their product portfolio they have consistently demonstrated the added value and benefits of being able to offer a supermarket fuel card solution to a growing number of existing and new customers.”

Andy Smith, managing director of Fuelmate, commented: “Fuelmate is delighted to renew our partnership with FuelGenie for the long-term and offer our customers this excellent option. Not all customers want fixed fuel price fuel card options and the benefits of low cost, supermarket pump prices are well understood and highly valued especially given the current high levels of overall fuel prices.”

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.