It also urges fleet managers to consider wiper maintenance to ensure driver safety, especially during the winter months, which bring more hours of darkness and poorer weather conditions.

The new TV and radio commercial features Autoglass technician John Porter and introduces the new windscreen wipers offer to celebrate the brand’s 40th birthday. In the advertisement, John talks viewers through the importance of regularly changing wiper blades, introducing the free wipers offer as a thank you to customers for choosing Autoglass over the past 40 years.

Martin Howard, spokesperson at Brake, commented: ‘With winter weather now upon us, drivers need to ensure their vehicles are regularly checked and maintained. It only takes a few minutes to conduct vital safety checks on windscreen wipers, as well as tyres, windows, mirrors and lights, and it could prevent a costly and devastating crash. Many drivers don’t realise that poor quality wipers or brittle blades can have an impact on visibility and therefore safety. With this in mind, we recommend that drivers change their wiper blades at least every year, as well as regularly conduct safety checks on their vehicle.’

Jeremy Rochfort, National Sales manager at Autoglass said: ‘With harsh winter weather fast approaching, we hope our wipers offer increases awareness amongst fleet drivers of the importance of wiper maintenance.  The optimum period for replacing blades is twelve months. Given the safety implications and the amount of miles fleet vehicles have to cover, we want to motivate motorists to ensure wipers are regularly checked and replaced to avoid safety risks. It allows fleets to ensure their vehicles are prepared for the season ahead.’

The free wipers promotion runs from 8am on Monday the 8th October until 6pm on Monday 22nd October. The offer supports the brand’s 40th birthday celebrations, which kicked off with the launch of a stop-motion video, highlighting 40 years of automotive innovation, and features Autoglass staff from across the UK.