Bray, who with his father and stepmother helped grow FSG to become one of the UK’s largest privately owned fleet management companies, has launched the new fleet management company backed up by an experienced management team and already won contracts with well-known UK businesses.

Bray, head of sales at Fleet Service GB, said he was approached by a number of individuals with significant industry experience and, following discussions, the decision was taken to form the unique co-ownership company, in which members of the senior management team were all shareholders.

The development follows the 2011 acquisition of FSG by United States headquartered ARI after “an out of the blue” offer – the business was subsequently renamed ARI Fleet UK in 2012. The sale ultimately led to the departure of Bray’s father and stepmother and then his own in 2013.

Bray said while he wished ARI and former colleagues well, he had identified that there existed in the market place a real opportunity to build an exciting fleet management company staying true to his family’s established principles of delivering an exceptional level of fleet management service, embracing industry-leading data processing and information technology.

Fleet Service GB is headquartered in Corsham, Wiltshire, and non-executive chairman is Bray’s father, Geoffrey, an industry veteran.

Chief executive is Mark Pearce, an accountant who has worked in the automotive and fleet sector, beginning his career in fleet management and continuing it in garage management and finally garage ownership.

Head of operations is Peter Hitt, an experienced industry professional who has spent many years successfully delivering a wide range of fleet management services; head of technology is Stephen Hughes, who headed up the IT software development department of the Audit Commission; and head of communications is Dominic Shearn, who brings more than 25 years of IT communication experience and has a specialist knowledge in the designing and building of applications (apps) that run on mobile devices.

The launch services offered by Fleet Service GB cover vehicle maintenance including a 24/7 call handling service and crash and driver management incorporating occupational road risk management. Further services and programmes will be added over the coming weeks.

The technology development will contain predictive and analytical tools with the ability to forecast future expenditure and support automated interventions, essential to control all operational costs surrounding vehicles and drivers.

Fleet Service GB is also working with a number of already established fleet industry partner organisations to deliver a raft of add-on services including vehicle funding and the acquisition and disposal of company cars and vans.

Bray concluded: “Cost management for vehicles and drivers is an agenda topping issue for every organisation where transport is an integral part of the business. That is why Fleet Service GB promotes its involvement as a genuine extension of a client’s own fleet department, working in true partnership

“By drawing on its rich heritage, the Fleet Service GB team will deliver a continuous programme of technology driven innovations and will quickly become an industry-recognised best practise service provider.”