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Ford wins new three-year AA deal

By / 9 years ago / Latest News / No Comments

The new deal builds on the firms’ original partnership struck in 1998 and will see the school’s franchised instructors taking delivery of around 2,000 new Ford models annually.

‘We will be offering them the new Focus EcoBoost for the first time and we expect that it, and the Fiesta EcoBoost, will get the biggest take-up because they offer such fantastic fuel economy,’ said the AA’s head of fleet, Sarah Dopson.

‘We are very pleased to be continuing this long-standing agreement with Ford for a further three years. We are constantly competitively benchmarking and Ford always comes out as the manufacturer with the best model range, the cars most suitable for tuition purposes, and with the most competitive pricing.’

James Powell, Ford’s direct sales business manager, added: ‘This is not only great news for Ford in terms of the large number of new models being delivered to the AA Driving School over the coming three years. It means also that thousands of newcomers will learn the art of driving at the wheel of a Ford, and that in turn means a Ford will be their natural choice when they pass their test and buy their first car.’

The partnership follows the launch of Ford Driving Skills for Life in partnership with AA and RoSPA, which provides hands-on training for new drivers in Ford Fiesta and Focus cars, highlighting the potential dangers they may be exposed to, such as using a mobile phone at the wheel and drink-driving.

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