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Ford unveils new luxury Vignale Mondeo

Available to order from May at new flagship FordStores opening across the UK, the Ford Vignale Mondeo is the first new model to be introduced as part of Ford’s luxury Vignale brand and was first shown at the 2013 Frankfurt Motor Show.

Available in four-door and estate bodystyles, the Vignale models are hand-finished by a dedicated team at Ford’s new Vignale Centre in Valencia, Spain.

The new model marks the European debut of Active Noise Cancellation and also brings bespoke interior and exterior details.

Importantly, Vignale customers will also receive a personalised service for the duration of their vehicle ownership, supported by a Vignale relationship manager and 24-hour free-phone assistance from the Vignale OneCall service.

“Ford Vignale is the highest expression of the Ford brand in Europe, bringing together award-winning design with a unique ownership experience,” said Jim Farley, Ford executive vice president and president, Europe, Middle East and Africa. “Our vision for Vignale is to create a modern, contemporary upscale experience that makes Vignale a valued part of customers’ lives, starting with the Ford Vignale Mondeo, and later this year with introduction of the Ford Vignale S‑MAX.”

Exclusive Vignale exterior features include a bespoke upper with aluminium and chrome detailing plus chrome on the doors, use of a high-gloss finish, dedicated 18in Vignale alloy wheels and exclusive Vignale Nocciola colour. The Ford Mondeo Vignale features metallic paint as standard, with further options including Vignale Black, Vignale Silver and premium four-coat Vignale White.

Inside, there’s an exclusive Vignale leather trim with quilted detailing and optional Ford Multi-Contour Seats with Active Motion massage function.

And Ford’s new Active Noise Cancellation system enhances interior refinement. Using three cabin microphones, the system is able to monitor engine noise in the interior. Advanced audio technology directs opposing sound waves through the audio system to cancel out engine noise and improve cabin ambience.

The Ford Vignale Mondeo also delivers technologies including Pre-Collision Assist with Pedestrian Detection, SYNC 2, Active Park Assist, Traffic Light Recognition and Dynamic LED lights.

Ford’s new Vignale Service smartphone app will support customers with GPS-enabled services including Vignale Park Me, which allows drivers to record an exact location and time elapsed since parking their vehicle. Using online map data, the app can also help drivers locate fuel stations, and provides a one-touch connection with emergency services or Vignale OneCall.

Engines on offer include Ford’s new 207bhp Bi-turbo 2.0-litre TDCi diesel,  237bhp EcoBoost petrol, and 184bhp petrol-electric hybrid. Ford’s Intelligent All-Wheel Drive (iAWD) which automatically enhances traction and road-holding, is also available.

The Ford Vignale Mondeo has also been designed for a smoother ride, particularly for rear seat passengers, using Ford’s integral link rear suspension, and reduces noise levels by allowing the wheels to move further rearwards on impact with uneven road surfaces.

“Ford Vignale is designed for discerning individuals for whom time is the jewel and who demand quality experiences,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Vignale ensures personalised service tailored to the customer’s needs and makes them feel special from the moment they walk in the door.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.