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Ford launches winter tyre and ‘hotel’ storage offers

Ford has launched a winter tyre offer to help keep drivers mobile over the coming months without the inconvenience of swapping and storing tyres.

Ford Focus RS in winter landscape

Ford’s new winter tyre covers performance cars such as the new Ford Focus RS and Mustang as well as SUVs including the Edge and Kuga

The offer covers SUVs including the Ford Edge and Kuga as well as high-performance cars, such as the new Ford Focus RS and Mustang and will enable customers to have their summer tyres stored for up to six months for a recommended retail price of around £22 per tyre. The offer is available at more than 150 Ford dealers across the UK.

Sarah Brettle, Ford of Britain aftersales marketing manager, said: “Ford is responding to the demands of customers, especially those driving high-performance or all-wheel drive cars interested in the reassurance of improved tyre grip during colder weather.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.