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Ford introduces new entry-level Fiesta

Ford has replaced its long-standing Zetec entry-level trim with a new ‘Trend’ specification, priced from £15,995.

Fiesta Trend available in three and five door bodystyles

On sale now in both three and five-door models with the 85hp 1.1-litre petrol, the Trend is expected to account for one in four overall Fiesta sales in the UK, and adds in 16-inch alloy wheels, privacy glass and metallic paint as standard compared to the out-going Zetec.

Other features include black machined alloy wheels, privacy glass and six metallic body colours plus a mesh design front grille with chrome surround and halogen projector headlamps with daytime running lights.

On-board equipment includes Ford’s SYNC infotainment system with eight-inch screen with DAB radio and both Apple Car Play and Android Auto compatibility. It also comes as standard with lane keeping aid, speed limiter, auto head lamps and the MyKey functionality, which enables top speed, maximum audio volume and other settings to be limited for when the car is driven using the second ‘MyKey’.

Deliveries of the new Trend trim start in August.


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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.