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Ford highlights cost of downtime following launch of dedicated SME fleet management service

The dealer group surveyed 250 small business owners to help the business community understand the true cost of a poorly managed fleet.

The results show that operating even a small number of vehicles could be costing more than is being budgeted. A total of 18% of UK SMEs are putting aside just £1,000 a year for their fleet’s servicing and maintenance needs, despite it costing closer to £8,000. Yet an overwhelming majority (88%) of small businesses believe they aren’t big enough to warrant a fleet management service.

Respondents revealed that on average, each vehicle spends four days off the road a year, costing the business on average £200 a day in loss of manpower and productivity. One in ten of those surveyed believed the cost is closer to £600, and for 6% up to £800 a day is lost. With an average fleet size of 10 vehicles, the loss is around £8,000 a year, but for just over one in ten (11%) of small businesses operating between 21 and 30 vehicles the cost could be closer to £30,000.  

Another factor that needs consideration is time spent managing the vehicles – with the research suggesting it takes an average of four hours a week. With 52 working weeks per year, the average SME can spend around 192 hours a year organising services, maintenance, fuel management, purchasing, replacing vehicles, tax and insurance, as well as ensuring the vehicles meet the necessary legal requirements.

The research also revealed that in nearly half (48%) of those organisations surveyed, either the business owner or managing director was responsible for their businesses’ fleet – only 13% employed a dedicated fleet manager and just 11% used a fleet management company. This suggests that for a large number of the UK’s SMEs, instead of focusing on driving business growth, managing directors are spending half a day a week or 24 days a year preoccupied with the needs of their fleet – meaning the cost is potentially vastly more than what is budgeted.

Alan Maloney, sales development director at Ford Retail, commented on the findings: ‘Our research reveals that many of the UK’s small businesses are seriously miscalculating the true cost of maintaining their fleets, large or small, and in most cases spending far more than is necessary. UK plc is looking at SMEs to lift us out of the downturn, and with so many wasting thousands of pounds a year in time and money, we would implore all small businesses to review their fleet requirements.’

‘Fleet management services are designed specifically to be a cost efficient alternative to managing in-house and is much cheaper than many businesses expect. Experts help pick the right vehicle and use their buying power to get the very best rates, manage fuel cost, assist in budgeting, ensure businesses meet all the legal requirements and most importantly, ensure Britain’s small businesses are kept on the road.'

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.