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Ford expands GoDrive car sharing scheme in London

The on-demand car sharing pilot was launched in London in May to provide a more flexible, practical and affordable car sharing service.

The new Limehouse hub will give hotel guests easy access to GoDrive – which delivers one-way trips with guaranteed parking. Drivers have access to either a zero-emission Focus Electric or Fiesta 1.0-litre Ecoboost for 17p-a-minute pricing covering all fees – including congestion charges, fuel, insurance and parking. Cars can be booked and accessed via the GoDrive smart phone app, without any membership fees.

Scott Rankin, general manager at Holiday Inn Express London, Limehouse, said: “Many of our guests are here on business, so having easy access to a car can be a huge help in getting around the city. For those guests on holiday having the option to put the children in the car, or carry their shopping bags is a huge plus.”

The new GoDrive hub at Holiday Inn Express joins a network of over 20 hubs across central London.

Alicia Agius, project lead of GoDrive, said: “We’re focused on working with Londoners to understand their mobility needs. We’ve found that car sharing can complement existing transport systems – and give people a valued option for moving around the city. This new hub will let us explore how visitors to the city can benefit from access to flexible car sharing. In particular we think it has huge value to people visiting London on business.” 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.