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Ford continues to ramp down daily rental fleet sales

The announcement comes as new car registrations data released today (6 February) by the SMMT shows that registrations by Ford were down 2.1% in January at 19,640 units compared to 20,061 for the same month last year.

However, Ford retail car sales in January were up 18% to 9,008, up from 7,628 in 2012.

Mark Ovenden, Ford Britain managing director, said: ‘Ford is intent on maintaining the quality of its business in a fiercely competitive market. This is reflected in Ford driving up its share of more profitable retail sales while taking out marginal fleet business by lowering sales to daily rental fleets.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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