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FloowDrive provides insurers with telematics platform for fleets

Global telematics company The Floow has launched a production-ready telematics platform that it says can be used to insurers to develop a telematics solution for drivers and fleets within days.

FloowDrive uses drivers’ smartphones to capture data to encourage safer driving and lower insurance premiums

FloowDrive uses drivers’ smartphones to capture data to encourage safer driving and lower insurance premiums

According to the company, the current insurance telematics market has grown by 26% in the last year to 17.4m policies worldwide, although the technology has to date been limited to a handful of major insurers.

Dubbed FloowDrive, the platform uses drivers’ smartphones to capture data to encourage safer driving and lower insurance premiums as well as offering access to an optional app-based rewards scheme to incentivise better driving.

According to the firm, the platform can be customised for insurers in last little as three to four days rather than several months, removing barriers for firms looking to enter the insurance telematics market.

The launch of the product comes as a new poll of more than 200 decision makers from international insurance companies reveals that the widespread adoption of telematics is now seen to be dominant in shaping the future of car insurance.

David James, chief operating officer at The Floow, said: “Our aim is to encourage more insurance and fleet organisations to use telematics to make mobility safer and smarter for everyone. Our new product can stimulate the market and deliver tangible road safety improvements that benefit everyone.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.