Venson statistics show that on average 32% of the vehicles that it covers have their windscreen repaired when damaged – a figure that is well above the industry average. 

However, it says many fleet operators are still opting for the far more expensive option of simply having them replaced – which can cost more than five times the price of repair.

Carl Stephens, commercial director of Venson Automotive Solutions, said: ‘As part of our Customer First approach, we are fully committed to identifying areas in which clients can save and improve efficiency. Whilst we recognise that the majority of fleet managers understand the benefits of repairing over replacement of a windscreen, we would urge that this message is conveyed – with the help of a fleet management specialist – to drivers.

Venson has operated a “Repair First” policy over the 11,000 LCVs and cars covered by its fleet and accident management services. This approach saved its clients over £18,000 in 2012.

Stephens added: ‘Our fantastic record of reducing the financial impact of windscreen damage comes as a result of one thing – education. We ensure that our client management teams, fleet managers and, ultimately, the drivers know how to spot stone chip damage early and book a repair.

‘Not all cracks mean a windscreen needs replacing. The message is simple when it comes to windscreens – think repair first, not replace.’