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Fleets should help cultivate ‘civility code’ of conduct for motorists

Venson Automotive Solutions is calling on businesses to instil greater responsible road use amongst fleet drivers as it highlights the Corporate Social Responsibility (CSR) benefits.

44% of people back a code to bring civility to UK roads

44% of people back a code to bring civility to UK roads

Following a recent call for a ‘Movement Code’ for London to help manage conflicting pressures on its roads and streets, research by Venson has found 44% of people would back the introduction of a ‘civility code’ of conduct for motorists.

The research identified grievances with drivers using their indicators less today than they did in the past as well as not signalling thanks to someone if they have given way. And one in four respondents said they’ve experienced road rage that left them feeling vulnerable or shaken.

Alison Bell, marketing director of Venson Automotive Solutions, said: “For some businesses, driver induction programs, guidelines on road etiquette and expectations of how drivers should conduct themselves with the public and other road users, is part of the approach to managing occupational road risk. 42% of those that responded to our survey believe that as a population, we need to realise that we’re part of a system and should apply some sort of process to the way we move amongst each other. We believe businesses can play a role in achieving this, whilst cultivating more civility on UK roads.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.