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Fleets returning to regional remarketing, says Epyx

Although recent years have seen fleets turn away from regional-based remarketing, the last few months have brought evidence of a return to the practice.

Epyx said fleets are using its technology to send vehicles to auction in the most favourable areas

So says Epyx as data from its 1link Disposal Network platform indicates that more fleets are opting to look at pricing and sales patterns on a geographical basis before deciding where to sell a vehicle.

Head of remarketing Vicky Edwards explained: “The conventional wisdom has been that, in recent years, regional differences in value across the country have flattened a great deal, so that knowing where a certain type of vehicle is selling well has become less important.

“However, we have tools within our platform that allow fleets to see where, on a geographical basis, certain types of vehicle are performing most effectively based on time-to-sale and value.

“This year, we are seeing a definite increase in use of these options to send vehicles to auctions in areas where the most favourable conditions exist. Really, it is a return to a way of remarketing that fell out of favour some time ago.”

Edwards said she believed the developing trend was largely due to the ease with which vehicles could now be transported as well as the quality of the data available.

“Really, the increasing degree of professionalism that we see in remarketing means that even quite small differences in values are seen as worth exploiting. Gains of one or two percentage points across hundreds or thousands of vehicles soon accumulate into very worthwhile sums,” she added.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.