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Fleetondemand mobility platform to underpin Scottish MaaS project

By / 2 months ago / Latest News / No Comments

A new pilot scheme to enhance mobility in Scotland is to go live with the help of Fleetondemand’s MaaS platform.

Marelise Hamar, HITRANS, using the new GO-HI app

The GO-HI pilot has been established by Transport Scotland to improve access to transport for residents and visitors in the Highlands and islands. The aim is to encourage a modal shift from sole occupancy cars to shared cars, public transport and active travel modes.

A crucial part of the project is the new bespoke GO-HI branded app, which provides residents and visitors in the Highlands and Islands with instant access to buses, trains, car hire, car clubs, bicycle hire, air travel and ferries.

The app is powered by Fleetondemand’s Mobilleo MaaS platform and will provide access to travel information, journey planning, in-app ticketing and hassle-free payment.

This will allow users to plan their journeys and find, book and pay for all modes of transport using any iPhone or Android mobile device.

The pilot project is due to go live in March 2021, covering the HITRANS region, which is home to 10% of Scotland’s population and accounts for approximately 50% of Scotland’s land mass.

Ranald Robertson, director at HITRANS, commented: “This pioneering project is an ambitious region-wide solution that has the potential to make a significant contribution to improve accessibility for residents and visitors. It also addresses Government ambitions to reduce carbon emissions by encouraging a modal shift from sole occupancy cars to shared cars and public transport alternatives. It will also help to create healthier lifestyles by improving the sustainable travel choices people can make in the region, including active travel opportunities.”

The MaaS project is being led by Marelise Hamar, who joined HITRANS in May this year after making the move to the Highlands from the South East of England.

She commented: I am really excited to be part of this project using groundbreaking technology that will bring a real benefit to people across the Highlands and Islands.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.