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Fleet World Fleet Show: Thatcham to offer Autonomous Emergency Braking demos

AEB assists drivers by applying braking automatically in situations where the vehicle has detected a need and the driver has not yet responded. Real-world data shows that through these systems, fleet managers have the potential to reduce the frequency of low speed collisions and associated claims costs by as much as 25%, not to mention reducing insurance premiums, managing duty of care and improving vehicle downtime.

Experts in safety, security and crash repair, Thatcham Research will provide Fleet Show visitors with the chance to experience AEB systems in action on some of the very latest volume-selling vehicles. Visitors will be able to drive the cars at specially designed “targets” and experience how it feels to have the vehicle brake for you.

As world leaders on research into Advanced Driver Assist Systems like AEB, Thatcham has worked with its insurer members to alert them to the benefits. Now vehicles that are fitted with AEB systems as standard will qualify for a reduction in insurance grouping and therefore potentially on associated insurance premiums. 

To find out more about talking to the experts about reducing your fleet costs and improving your drivers’ safety, phone 01727 739160, visit www.thefleetshow.co.uk or click here.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.